That was my first thought too.

More censorship.

Then again, I am very curious if Facebook's content board will do something about wearing a bikini being a account closure level offense for sex workers/cam models and completely okay for celeb influencers.

I thought this too when I first read this, but I went on Giphy and did a quick search and couldn't find any.

Are you thinking of gfycat? (Who, tangentially, is now moving all their adult content to redgif.)