No, I get that the e-mail is part of company's marketing. But I don't like that marketing. The e-mail is pretty much empty of content.
> Yes, any competitor could have sent such an email outlining their USP / positioning. But most of them won't, and that's what makes this an excellent example.
Sure. The act of sending that e-mail is a plus for the company. Still, you could replace their company name with any of their competitors and get an equally valid e-mail - which suggests that there isn't much more than buzzwords in it.
> Yes, any competitor could have sent such an email outlining their USP / positioning. But most of them won't, and that's what makes this an excellent example.
Sure. The act of sending that e-mail is a plus for the company. Still, you could replace their company name with any of their competitors and get an equally valid e-mail - which suggests that there isn't much more than buzzwords in it.