Based on how the prices have been falling recently this seems like a puff piece to try and prevent a full bubble pop. I wouldn't be sad to see them go. There are a lot of sketchy scams around "mystery box" sales that are essentially unlicensed unregulated lotteries. I suspect that some YouTube personalities are complicit in the scams. The language used on many pop sites is masterfully devious https://popcollectorsalliance.com/resources/whats-a-grail-wh...
Some endeavors carry significant risk but the rewards are also significant. The infrastructure doesn't have to be completely dismantled because one endeavor failed (however catastrophically). Why cause more pain than is necessary?
