The http://nces.ed.gov/pubs93/93275.pdf National Assessment of Adult Literacy (NAAL) showed that 21% to 23% of adult Americans were not "able to locate information in text", could not "make low-level inferences using printed materials", and were unable to "integrate easily identifiable pieces of information."
It also estimated that 14% of Americans have extreme difficulty with reading and written comprehension.
Only 19% have a high level of literacy, 31.4% have a moderate level of literacy and 49.6% a low level of literacy.
They may have developed coping skills to manage everyday literacy demands but they find it difficult to face new challenges, such as job skills.
In this http://www.usatoday.com/news/education/2009-01-08-adult-lite... USA Today article they stated that "about one in seven [adults] are saddled with such low literacy skills that it would be tough for them to read anything more challenging than a children's picture book."
About 15 years ago I worked with a 24 YO man who had married his high school sweetheart and they had 3 kids. Some guys would tease him that he missed out on so many things.
One day he said that these guys had it wrong, because when he is in his mid 40's, his house will be paid for and his kids will be in college.
IMHO, a constitutionally mandated flat tax of no more than x% (with war time and emergency exceptions) and no deductions, credits, exemptions or any type of offset allowed is the best solution.
Everyone pays the same % and can plan on that happening every year.
But this will probably never happen because politicians can make many things happen through the tax code and many special interests make extensive use of tax code. There is both good and bad that these lead to.
Anything else we do is tinkering, because new codes that close loopholes will eventually lead to new codes that create new loopholes. Still a tinker here and a tinker there and maybe your can create a teapot out of a cauldron. Tinkering a plane out of a car may be easier than tinkering our income tax into better system.
We have a Google Grant, but none of us has the marketing expertise to set up an effective campaign (ineffective we are pretty good at).
We have unsuccessfully tried to recruit SEM's as volunteers through Craiglist, Volunteer Match, and contacting local marketing professors (we don't have the money to hire anyone).
Does anyone have any suggestions how we can get help with this?
I'd recruit someone that is learning SEM, and just let them have a blast with your account (it is free, right?). It is hard to learn SEM without an account, and the only way to create an effective campaign is to spend a lot of time and try many different things.
IMO, for most organizations Google Grants is a waste of time. SEM is a useless tool for building "awareness", which is what most organizations try to achieve with Google Grants.
I used to work for adCenter support and you can always call them up to help you with some basics of PPC and running a good advertising campaign. Google now has a phone number so I hear, so they also might be of some assistance. Also, if your monthly budget is $500 or more you can get an 'optimization specialist' (buzzwords I never cared for) to work with you for up to 45 days on getting a campaign up and running (it's a free service).
Unfortunately all that won't help you much with finding an SEM, but if need be it'll allow you to effectively self-manage.
My recommendation is to go on LinkedIn and search for people you might be connected to who are working at a large advertising agency. Most of the large agencies pick a few non-profits to work with pro-bono in a consultative role. If you have a grant to provide the media budget, hopefully you can solicit some manpower from someone with a connection to your cause. If you want to, send me a DM on Twitter (see my profile) about your organization, and I'll see if I it makes sense to put it in the hands of someone in my org.
Hey something on HN I can actually help with haha. Now I won't build entire campaigns for you, but if you have specific questions, send me a pm or email and i'll try to help. I've been working in SEM for almost two years now since college, so I feel like I have a pretty good handle on it.
Hi vaughanhedges,
If you still need some help, let me know. My agency works with several Google Grant clients and we also offer discounted rates for nonprofits. http://www.kinseystreet.com