I have recent experience in this, as I spent 4-5 hours trying to name my new company.
I was first looking for some reference on prometheus.io and a transliteration for the Irish for "fire" looked free - but turned out to be to a derogatory term for Indians so that wasn't an option (always check Urban Dictionary). Next I looked for something with the initials AE (which means "liver" in Irish), and even after trawling through a thesaurus and /usr/share/dict/words nothing worked that was available in DNS.
Finally I had a list of ~100 words that were candidates. Single words were out as they weren't easily Googleable, and all were taken. I played with word pairs a bit, and the 3rd or 4th I really liked was free in DNS and not popular on the web. I now have robustperception.io, with the .com and plurals to be safe.
People I've talked to have liked the name "Robust Perception", and it ties into what we do, so it seems to have been worth all the hassle. Name pollution is a real problem.
I was first looking for some reference on prometheus.io and a transliteration for the Irish for "fire" looked free - but turned out to be to a derogatory term for Indians so that wasn't an option (always check Urban Dictionary). Next I looked for something with the initials AE (which means "liver" in Irish), and even after trawling through a thesaurus and /usr/share/dict/words nothing worked that was available in DNS.
Finally I had a list of ~100 words that were candidates. Single words were out as they weren't easily Googleable, and all were taken. I played with word pairs a bit, and the 3rd or 4th I really liked was free in DNS and not popular on the web. I now have robustperception.io, with the .com and plurals to be safe.
People I've talked to have liked the name "Robust Perception", and it ties into what we do, so it seems to have been worth all the hassle. Name pollution is a real problem.