Well imho the context of this conversation and probably of every other conversation in HN is between technology savvy people. I think this is pretty clear, or isn’t? We talk about ourselves, not about the average user, unless otherwise stated. So in this context, with “we” I speak for those of us who understand the risks of profiling and for that reason choose to block ads.

I'm not proposing a solution, hell I wouldn't even consider that I know better than Google what should be done. I'm just stating a problem. Profiling is annoying. And as a user I don't think it works that well. When I visit a site for science fiction I'd prefer watching relative ads, not an ad about a pair of shoes I searched a week ago.

We certainly are a minority but an influencing one.