In fairness to Notch and Minecraft, he'd stopped having anything to do with Minecraft since like a year after the public beta was released. In fact he once said that the first time he'd played Minecraft since handing it over to Jens was when the acquisition was announced, and even then it was the Console version, not the PC version.

You're very much correct however, he himself will admit that he definitely prefers just making small games with small fanbases, and that he's not really suited to being a public figure.