We have review system to filter bad cleaners. When new cleaners onboarded, we thoroughly check their performance from our customers. Also we assign high score cleaners to more customers. That review system keep our platform in high quality.

This sounds like a recipe for basically asking the cleaners to underreport their hours to "go the extra mile" in exchange for high quality scores. How do you avoid this?

They're uh, probably counting on it actually. Explicitly or not.

Did HomeJoy not have a review system? I honestly don't know. But are you confident this will be enough to differentiate yourself from competitors?

Basically review system is very effective one to maintain high quality. Not only review system, we are adopting insurance plan for our customers and cleaners. That is also attractive point for high experienced freelancer cleaners. We believe there are plenty of ways to keep our customers happy.

Uber has a review system, yet lots of stories about low quality drivers. They may be low in overall % of rides but get lots of new coverage overtime somebody has an axe to grind. I think you need to consider this more carefully.