You are implying that the current ad model, with a small number of high-value crafted announcements, doesn't work. I suspect it does. Gimlet has been pretty open about how their revenue exceeds their expectations and put them under pressure to grow their offering faster than planned.
It probably works for the listners, the direct advertisers and the podcasters. It doesn't work for the advertising industry as a whole because the middle men are cut out.
They want a cut and will work really hard to take it. L
I agree, I mostly hear ad's with promo codes on podcasts. The companies paying for the exposure know exactly what they are getting. It works out quite well as is.
Yep! GiantBomb is a video game website with some interesting personality. Something like 80% of their content is freely available with banner ads on the site and typical interstitials on their podcasts. For $50 a year, all ads disappear, the extra 20% content is available, and you get authenticated RSS feeds for the same podcasts minus ads that go into Overcast nicely. I love subscribing.
While that's an extremely niche website, I would happily subscribe to NPR, for example, in return for ad-free podcast feeds.
I mourn the death of the RSS reader and really really want RSS to continue to be an open model for distributing podcasts. But that being said, a business that handled premium subscription sales and also ad-sales for a publisher could do the unenviable work of inserting ads and distributing multiple feeds for free or premium users.
How else would I have learned about Dr. Carver's Shaveeeeeeeee Butterrr. Licensed by the California Board of Medical a Professionals to bring you Shaveeeeeeee Butterrrrr.
