FWIW I found Rethink easier than Mongo, especially the query language. ReQL is actual JavaScript—Mongo's query language always seemed weird to me.
Mongo was "there" first and generated a lot of hype through sales and marketing. For a while and probably still now, a lot of Hackathons at college campuses are sponsored by Mongo and you can usually get a prize for using Mongo in your project.
Rethink never marketed themselves too much—it was one of those things you found out about in HN or from another dev.
I'm clueless about business stuff so I don't mean to say Rethink should've marketed heavily like Mongo did, but that's definitely a factor. I also think Rethink should've done Horizon earlier and offered paid hosting/deployment for it and Rethink users.
Mongo was "there" first and generated a lot of hype through sales and marketing. For a while and probably still now, a lot of Hackathons at college campuses are sponsored by Mongo and you can usually get a prize for using Mongo in your project.
Rethink never marketed themselves too much—it was one of those things you found out about in HN or from another dev.
I'm clueless about business stuff so I don't mean to say Rethink should've marketed heavily like Mongo did, but that's definitely a factor. I also think Rethink should've done Horizon earlier and offered paid hosting/deployment for it and Rethink users.