> Sure, some people can afford to have a spare car for week ends, but not the majority. When they buy a car they typically want a "do everything" vehicle because it's typically the household's largest or second largest investment
You seem to be focused on single-car households - something that is incredibly uncommon in rural areas/suburbs.
Most people living in suburbs/rural areas commute to work, but not more than maybe a dozen miles or so. There are cases where people need to commute farther, but commuting more than average range of an EV is uncommon as well.
So, this is where the second car as a EV fits nicely. One household member takes one car to work, the other takes the other car...
> The beige is that mummy drives the big SUV kids+weekend car, daddy drives a commuter car which is slightly more powerful than needed in order that he not feel emasculated.
This seems to contradict your earlier argument. In this scenario, the EV would replace the commuter car...
> In fact I invested in a now failed company 15 years ago
15 years is a long time, and markets change. Perhaps you were "too early".
New car companies have difficulty getting traction (Tesla being an exception, not the norm, and even then, their traction is minuscule compared to the broader market). Most people are going to stick with the main car brands, or a specific brand (due to brand loyalty). Just because a new EV car company failed 15 years ago doesn't mean existing brands can't succeed today.
You seem to be focused on single-car households - something that is incredibly uncommon in rural areas/suburbs.
Most people living in suburbs/rural areas commute to work, but not more than maybe a dozen miles or so. There are cases where people need to commute farther, but commuting more than average range of an EV is uncommon as well.
So, this is where the second car as a EV fits nicely. One household member takes one car to work, the other takes the other car...
> The beige is that mummy drives the big SUV kids+weekend car, daddy drives a commuter car which is slightly more powerful than needed in order that he not feel emasculated.
This seems to contradict your earlier argument. In this scenario, the EV would replace the commuter car...
> In fact I invested in a now failed company 15 years ago
15 years is a long time, and markets change. Perhaps you were "too early".
New car companies have difficulty getting traction (Tesla being an exception, not the norm, and even then, their traction is minuscule compared to the broader market). Most people are going to stick with the main car brands, or a specific brand (due to brand loyalty). Just because a new EV car company failed 15 years ago doesn't mean existing brands can't succeed today.