>but the real fun begins when it is at +96%, and Google/Facebook/InsertNameHere lose their main source of income.
You don't really think it'll ever get anywhere near that percentage, right? When the major players start devoting time and resources to defeating ad blockers that's when the real fun will begin.
>If the % of ad blockers is high enough, the content providers just switch over to paid subscriptions. E.g. Youtube Red.
This would be an amazing development. 99.9% of the providers who switch to paid subscription will go out of business, because their content is toxic garbage that people will never click if it cost them money. The remaining will be those who care about quality and consider the viewers to be their customers, not their product.
Especially when the ad-blockers are running on the browsers (Chrome), which are controlled by the ad platforms (Google). If I remembered it right, reportedly Google had struck a deal with AdBlock Plus to whitelist Google ads.
You are on the Internet, not sitting in a pub with no wi-fi. Instead of writing "if I remembered it right", why not spend 2 minutes googling, to find out how AdBlock Plus actually operates?
You don't really think it'll ever get anywhere near that percentage, right? When the major players start devoting time and resources to defeating ad blockers that's when the real fun will begin.