I've said this before, but it bears repeating. "Unblock or Subscribe" misses the point. The the point is this: I don't trust you.
I don't trust you not to show me scammy ads, load 2MB of tracking JS, maliciously redirect me, or generally ruin my overall user experience with your content you claim is so valuable. So I run an ad-blocker. I'm blocking your infrastructure because I don't trust it and blocking your ads because I question your judgement.
And the only other option you offer me is for me to give you my credit card number!? To infrastructure I don't trust and to a company whose judgement is in question.
I don't trust you not to show me scammy ads, load 2MB of tracking JS, maliciously redirect me, or generally ruin my overall user experience with your content you claim is so valuable. So I run an ad-blocker. I'm blocking your infrastructure because I don't trust it and blocking your ads because I question your judgement.
And the only other option you offer me is for me to give you my credit card number!? To infrastructure I don't trust and to a company whose judgement is in question.
Nope.