Years ago I became aware of how many wealthy people and "best-selling authors" bought their way onto the NY Times list and how even people with publishing deals are often "encouraged" to use their advances to use companies like ResultsSource.

Since the entire thing seems to be a scam to me I like this one because of it's elegance. Why bother even selling the books or paying Results Source when you can just put it in a few hundred orders for 30 books across various independent stores.