most music options ignore the fact that listening to new music is usually tedious and uninviting.
it feels like work, and people simply move on, especially when you consider that most already know what they want.
so the big problem for emerging artists is how you get those first plays from people who aren't your friends or family. our approach may seem lighthearted and overly-friendly for such a serious problem, but that's what we're finding works best when introducing new music to new audiences.
interesting fact: avg. listener spends more than 15 hours/week listening to new music on thesixtyone.
what do you feel will be the force driving traffic to your site?