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Why not both? Apple makes a killing from selling media on iTunes and with a healthy profit margin. A better DRM helps protect that golden goose just a little more.



That argument makes absolutely no sense when you apply it to a company that fought against and removed DRM from their music store many many years ago.


That was a marketing strategy, not something that was necessarily important to Apple. Apple did that to enter a market dominated by downloaded mp3s. Now it doesn't need that position. And besides many people have left the company since then, so a decision change wouldn't be strange.

More recently, the Movies and Apps parts of iTunes are very much DRM encumbered.




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