Facebook isn't actively seeking to do this, people are just using the platform to spread information. Sure, Facebook should and likely will crack down on it...but I'd rather the governments not be involved in what can and can not be allowed on Facebook/Online. People have done this sort of thing for ages, Facebook is just the latest platform.
How are governments supposed to deem what's appropriate when -this very- article states that the fake posts were shared by government accounts.
When governments are using Facebook as a platform for disinformation campaigns, other governments are going to have to get involved to regulate usage. Facebook needs to find its moral compass very quickly.
So which government gets to decide which government is telling the truth or not? Who is the moral arbiter? China? Iran? Russia? Just western countries? Good luck. What will happen is a limit on free speech of individuals with no qualms, and we all know it.
Facebook is comprised of people, all with moral compasses, but when your user base is increasingly growing to be the entire population of earth...it's hard to moderate. People act like Facebook, Google etc could just flip a magic switch and instantly stop disinformation through social media, which is virtually an impossible task.
On top of that, even if it -were- possible, you create moral hazards of who decides what is real or isn't real...and if you had it over to world governments, that's when you get into much deeper shit.
How are governments supposed to deem what's appropriate when -this very- article states that the fake posts were shared by government accounts.