Paul has created exactly the opposite effect he was hoping for, talk about giving Valleywag free PR.

I'm sure Owen and crew are plotting a year's worth of articles just to ruffle Paul's feathers now.

I guess there's a hidden PR lesson here:

If you don't like someone or something, just ignore them. Or better yet, create a system so the group can collectively tune them out.

Corollary:

If you want to get someone attention, create drama.