> The only security most people need is herd security. As long as your data can blend into a mass of other people's data to the point where you're just an anonymous face in the crowd, there's no harm. Sure, if you're some important individual who can be compromised by someone motivated enough you might have something to be afraid of, but most people never rise to that level of importance.

Well, yeah, maybe, but the Kardashians certainly fall into that group, and there is a cult of narcissism that would find the idea fashionable if given direction from actually famous individuals.

That said, I think you're right that very few will ever give a shit about privacy and I'm not terribly convinced they are wrong, since very few have anything interesting or meaningfully criminal/subversive going on.