That's an amazing interface but it needs more brands and models in there, everything I tried came up 'sorry, we don't have that model scanned' or something to that effect.
But it's one of the nicer 'live' (ajax) interfaces that I've seen.
Out of curiosity, were you inputting running shoes? I think they've decided to focus on just running shoes first, and while they've been hard at it, it physically takes time and effort to get the raw data.
> it physically takes time and effort to get the raw data.
I can see that... btw, the Reebok brand is one of the more popular ones and completely missing.
Again, kudos on the interface to your friend, I love it when people use new tech in non-fluffy ways (as in useful rather than eye candy). (and it looks great too!)
Oh, and if you actually want to try it on a real site with real shoes, RunningWarehouse.com has them up, like this, for example:
http://www.runningwarehouse.com/descpageMRS-NVM5SBG.html