That was the first thing I thought when I read the headline. Ranks up there with Who Represents (www.whorepresents.com) and Pen Island (www.penisland.com).

Edit: I still think it is a good idea, but the domain name lends itself to obvious jokes.

I thought everyone learned this lesson after expertsexchange.com... That has to be one of the oldest running jokes on the net.

Not being a native speaker it never occurred to me and all my native speaker friends to whom I mentioned the domain name never said a word. I think maybe it's not all that disastrous.

Totally agree that this case isn't that bad at all. Just thought that most people were familiar with the running joke about expertsexchange.com.

and Powergen Italia (powergenitalia.com)