I don't care about XYZ. The company you came from already did that. The world doesn't need another XYZ. But we do care about XYZ', and we think someone with experience in X, Y, XY, YZ, XZ, XYZ, WXY, etc. will help us build the first XYZ' in the industry. That's why the screener picked your resume among the 500 we received.

So I'll ask about XYZ', because that's what we're going to build.

(We're actually building ZYX''', but that's a secret we'll reveal once you join the team.)