They should. Allowing large commercial entities to facilitilate discrimination and only going after individual landlords would be an extremely inefficient use of limited resources.
The inefficiency of the process shouldn't be a deciding factor. Should be the justness of it. Facebook isn't discriminating. We don't punish shipping companies when their resources are used for drug smuggling. We punish the individuals involved in the illicit act.
edit: Not entirely sure how arguing that our system should be a just one more so than one that goes after what is easiest is getting down voted so much but ok.
If your edit is in earnest it's because your comment comes off as naive. Inefficiency _must_ be one of several deciding factors because our resources are limited.
Tying resources up in a maximally just be deeply inefficient process prevents us from dealing with other problems of injustice for whom the solution requires more resources. The world _requires_ us to consider factors other than maximal justice in individual cases if we are to maximize justice in a broader societal context.
To me that sounds like a trade off of due process and justness. Which I hold in high opinion of. At the EOD all laws are backed by violence. If the state is to resort to that they better be right.
The HUD press release contains the following text, which is pretty damning:
>Additionally, Facebook promotes its advertising targeting platform for housing purposes with "success stories" for finding "the perfect homeowners," "reaching home buyers," "attracting renters" and "personalizing property ads."
Craigslist and Backpage "allowed" rampant sex trafficking but I'd imagine the HN community wasn't happy with government shutting down those sections of the internet. FB isn't the one engaging in the discrimination imo.