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> Uh huh and who are these artisans multiplying value (not just selling but literally adding value) of software systems by 14x?

Selling is adding value. If you make something great and nobody uses it, how is that different than never making it in the first place? It would have no effect on the world and nobody would be better off because it exists.

Software adds value to the users and the users need to find out about it and be convinced to purchase it in order to realize that value. That's the case for any category of product.




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