At the very least it will spark the imagination. The beauty of this is that it doesn't have to have any winner before the end of the year to be a huge success.

All Matt has to do is keep the conversation going, and get people thinking about what is possible. People will build great things, regardless of prize money, if they are inspired - that might be by Dec 31st or it could be 6 months from now...

To this end, its a success.