To be honest, I've rarely seen this work well outside of Google.

Part of it is how the goals are translated. A business outcome trickles down to a specific technical one -- and a specific team and person -- which on the face of it makes sense, but it's surprising how often pursing that that derived outcome totally loses sight of the big picture.

It's similarly hard to map backwards, which can lead to a lot of the company feeling "mission accomplished", when the objective was still a total miss. That's a painful disconnect to have happen.