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Mozilla can (and does) offer putting the privacy concerns and an open web first.

Google has worked very hard over the years to make itself into an organization with deeply baked-in incentives to do the opposite. It'd take a decade of sustained effort working counter to powerful incentives to fix that.

This is distinct from making a capable well-performing browser, which Google has done. So has Mozilla.



Yeah, sure, privacy is good.

It's not a product-making sale point for the vast majority of people.


Ad blocking is at least a concrete point that can be clearly explained, and will continue to drive traffic to mozilla.

It's not a completely ethereal concept like privacy, democratic freedom, etc.




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