I think there is a difference between telling us you have a product (most of your current site), telling us you have a product that is probably somewhat valuable (the details in your blog post about how much effort was necessary to produce your styles), and telling us you have a product that is probably useful to us (demo pages/case studies showing the work in action, in contexts we might actually relate to from our own work).
Other ideas, for whatever they're worth:
1. If ever there was a site crying out for a trendy JS slide show on the home page to showcase lots of large graphics in limited space, this must be it.
2. You might like to look at what font sites do to showcase their new products. Like your styles, interesting fonts only really start to look useful when you see them working in context. For example, see the galleries at MyFonts or almost anything on H&FJ:
No, show them how the layer looks at first, then show them how it looks after you apply a syle.
I think a video would be perfect here... like, "Here's some bland white text on a black background in photoshop." then take 3 seconds to drag a metal style onto the text and a wood style onto the background. "Wow, Amazing!"
It's the "support" link in the main menu. It used to be labeled "tutorials", but I found it was distracting visitors and not helping sales. It's definitely something I should revisit.
So my biggest complaint is sorta like the other users. I just don't know what your offering and why it is worth my time to read further, and I am not sure how to find what your offering. Here is what I would recommend from a user perspective.
1. A long word for example maybe "photosensitive", and break the word in half. The first part being untextured, and the 2nd half being textured with your new layers that come in such handy time saving abilities. Then id put a video (link) right beside it that says, Click here to see how you can do this in 60 seconds. Then on the video landing page, after the video id briefly explain how much detail went into every "layer/texture" what ever they are called. And compare how much time it would take for a user to do this himself. Then I would show top sellers(fav products or what ever), and some testimonials from people who have bought from you (who loved the time it saved, and maybe even show of their work with the layers you showed them. Then a browse all products button.
I think your product is great, but I find your site is really hard to even tell where to start shopping. I thought the page was about blog post. I kept looking for a shopping button or a place to view all products. Even harder is your add to cart button being in the sidebar and not listed again down at the bottom(or top) of the page. This is a big no no imo. Again these are just my honest thoughts from a UI perspective. Hope this helps. (first post on HN).
To me, that page is about installation. The screenshot where you apply the style is way down at the bottom. You need that to show up right on your home page, above the fold. You're wasting 2/3 of my window width on a gray gradient; dump that and use it to strut your stuff.
An idea to get attention: figure out the 100 or so top opinion makers for Photoshop users, and mail them postcards with before-and-after.
Yeah, that page is sort of it, but it's buried and the distance between the before and after diminishes the impact. It should be front and center, and demonstrate that you can literally go from nothing to awesome in seconds. I want to see that so I "get" what the product is.
It would also be helpful to show case studies. Actual situations where your styles would be useful.
Have you considered contacting your existing clients, telling them that you want to create a showcase of people using your styles and asking them for links/examples so that they can be included? I think there'd be no better way to show off than with real-life examples :)
Yes. On Slidedeck's website, they have use cases that demonstrate their products in action. I wouldn't use the silver layer style as is. I would like to see it in context -- what would an actual blog page look like using it or what would an icon look like?
http://photoshoplayerstyles.com/silver-layer-styles