> If you legitimately don't suck then the customer will figure it out through their experience (because they have to deal with you).
This isn't true. Most people in the US, for instance, never have to deal with the justice system. They have no idea whether it sucks or not, and their opinions are largely shaped by both positive and negative PR.
This isn't true. Most people in the US, for instance, never have to deal with the justice system. They have no idea whether it sucks or not, and their opinions are largely shaped by both positive and negative PR.