Indeed! These native ads are getting more blatant by the day. I know times are hard for print media but this doesnt help with the perceived credibility or lack thereof.
This likely isn't a native ad (since it being one would break the law - the website posted (nor the original source[1]) state they are paid for the article - which is a legal requisite in the states.
>This likely isn't a native ad (since it being one would break the law
That hardly ever stopped news outlets from doing so. In fact, in some places everybody (every outlet) does it, even though it's against the law. Of course depends on the country and how exhaustive enforcement is (and if they can just get out of it with a slap on the wrist/small fine, in the eventually they're discovered).
That said, I don't think this is the case here. A device saving someone's life simply makes for a good story (technology, human interest, feel good result, and Apple to boot, clicks all the "people will be interested" boxes), and there are stories written for a lot less ("see this curious grumpy cat" or whatever passes for new). And such a story, if written, couldn't have but a positive spin (a person's life was saved after all).
From the moment the story actually happened, it was inevitable that outlets would report it, and with a positive message for said technology.
> Indeed! These native ads are getting more blatant by the day. I know times are hard for print media but this doesnt help with the perceived credibility or lack thereof.
I don't understand the complaints about this being an ad at all. Okay, so maybe it's an ad. Is it conveying useful information? I didn't know Apple Watch's were capable of doing this. Ads are just another way of conveying information - often that information is useless. But in this case? No, it's not useless information. It's important and valuable to many people. The alternative is that there's no ads and nobody finds out about this feature, and they lose out on the opportunity to decide whether this feature (and others) warrant a purchase. It also sparks conversation about possible alternatives (and no, the devices for seniors aren't an alternative for many people), or where alternatives fall short.
