It’s not really one or the other. Firefox and Safari both exist and the incentives of the companies that run them are reasonably aligned with user privacy.
Our CEO co-founded Mozilla and Firefox. There is still a problem of invasive tracking and surveillance capitalism on the Web, and neither or these are hit as hard in Safari and Firefox as they are in a default install of Brave.
The BAT component is off-by-default in Brave. Only enabled when the user explicitly opts-in to the feature. This is a necessary component, as blocking-alone is not a solution to the sustainability problem. Blocking trackers and their ads means blocking revenue for the content creators and publishers we all know and love. Extra steps have to be made if we're going to continue to foster and grow the Web we have all come to love.
With Brave you enjoy a base-line experience of privacy and security out of the box. Opting into Brave Rewards means you can earn tokens for your attention, without giving up your data. Those tokens are automatically queued up for an end-of-month contributions to the sites and properties you visit most. Or, you can tip those properties in a one-off-manner (like I do every time I land on a Wikipedia page).
I hope this helps a bit. If there is anything further I can address, I'd be happy to chat. Thank you for your time and attention :)
I may not necessarily agree with BAT, but I do suggest Brave to anyone who is too flustered to use Firefox with uBlockOrigin and other extensions [0]. It really has a great UX.
As for long term sustainability of the web [1], Brave, imo, has a better idea on their hands than Google's proposed privacy-sandbox [2]. For the sake of competition and innovation, I hope there are many more such initiatives.
