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>Just seems to me that any company with a remotely competent IT staff could handle this with a few Dns records and a very simple lookup system.

Sure, but that's just an in-house URL shortener :)

> I'm not really seeing how this AD by golinks conveys

It shows that there's enough demand for URL shorteners in the corp world that a company is making a business out of it (even though it's almost trivial to make one yourself).




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