That made me chuckle. I cringe at exaggerated, buzz-wordy, vague sales-copy as much as the other person, but isn't it shown to work (by Apple et al)? I'd be interested if you or anyone else have examples of to-the-point landing pages / sales-copy with zero exaggeration and gimmicks.

I liked the WhatsApp's back in the day [0], but they had a lot going for them and didn't need any extraordinary claims. MissiveApp [1] is another one that feels comfortable, to me.

[0] https://web.archive.org/web/20090914114259/http://www.whatsa...

[1] https://missiveapp.com