Given that it is 5:30 AM here I wouldn't trust a book-length elaboration right now, but yes, I am always happy to talk scalable content generation. See Greatest Hits section on my blog or upcoming projects that I'm not sure I can talk about.
Short version: identify large source of related problems for customers. Solve one problem via writing a web page about it, manually. Productize process of writing that web page such that the only asset required to write a spiritually similar page is money. Scale horizontally across large number of customer needs via addition of money. Collect stats on what becomes popular or profitable. Do it again, focusing on what worked or shows other obvious opportunities.
Basically, it's the "I sell BCC because I out publish every educational publisher in the world, combined, with regards to bingo cards", applied to whatever actually matters for your particular niche. You can safely assume that myGengo is interested in the problems experienced by people speaking Japanese who are trying to sell cookies to people who speak English. There is a very large set of similar needs. I'd bet money (OK, technically, they're betting money) that those needs (or similar ones) can be addressed at scale.
> Scale horizontally across large number of customer needs via addition of money.
Hrm... that seems applicable to BCC, where you go after the "long tail" of bingo cards. How about something, like, say, Amy Hoy's time tracking thing? Is there a long tail of time tracking? "Time tracking for .... "? Or maybe I'm not getting what you're saying.
(The comment I was responding to said something to the effect of "This sounds like content farming.") There are similarities: they produce content at scale by taking a repeatable process and throwing money at it. Then again, so does the New York Times.
Ideally, a successful startup is producing pages which actually solves problems for its users and, in the process, makes them lots of money by connecting their valuable software/service to people who need it.
Short version: identify large source of related problems for customers. Solve one problem via writing a web page about it, manually. Productize process of writing that web page such that the only asset required to write a spiritually similar page is money. Scale horizontally across large number of customer needs via addition of money. Collect stats on what becomes popular or profitable. Do it again, focusing on what worked or shows other obvious opportunities.
Basically, it's the "I sell BCC because I out publish every educational publisher in the world, combined, with regards to bingo cards", applied to whatever actually matters for your particular niche. You can safely assume that myGengo is interested in the problems experienced by people speaking Japanese who are trying to sell cookies to people who speak English. There is a very large set of similar needs. I'd bet money (OK, technically, they're betting money) that those needs (or similar ones) can be addressed at scale.