SEO will always be a game of cat and mouse. The original algorithms were designed to surface useful content relevant to the search query with the limitations of the technology at the time (so they could be gamed).
Nowadays technology has improved and processing power is much cheaper so it should be possible to use machine learning to recognise what’s “good” and what’s SEO spam and thus get ahead of the SEO crowd again.
The problem here is that the spam sites are also the ones with ads (often Google ads), so there is no financial incentive for Google to actually do anything about those.
SEO will always be a game of cat and mouse. The original algorithms were designed to surface useful content relevant to the search query with the limitations of the technology at the time (so they could be gamed).
Nowadays technology has improved and processing power is much cheaper so it should be possible to use machine learning to recognise what’s “good” and what’s SEO spam and thus get ahead of the SEO crowd again.
The problem here is that the spam sites are also the ones with ads (often Google ads), so there is no financial incentive for Google to actually do anything about those.