Men and women in Western cultures routinely[0] shake hands to introduce themselves. That defiantly counts as touching. Somehow the author managed to forget this.
As an American I dont think a handshake = touching. A handshake is such a common ritual that I barely notice it. If someone touches me on the elbow or wrist, I am instantly aware.
Isn't that exactly what this article is about? In other cultures "Did you touch each other?" might get a "no" response even after a kiss. In others, people who look at each other longer or more often than is the norm are forced to marry or will be tried for adultery (or be attacked for showing insufficient respect)
[0] Mike Arrington being an exception. http://techcrunch.com/2009/05/09/hand-shaking-is-so-medieval...