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A lot of non-tech people don't type any URL, they just type "Ryanair" in Google and click on the first link.


I do that (searching from the address bar) a lot, especially with non-US sites (like Ryanair) where you're not sure if it's .com or .co.uk or what.


True. But even with very few links, I suspect ryanair.com would come up high for a search for "ryanair". They get a bonus for an exact domain match. So no matter what they will probably come up high for searches for "Ryanair"




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