This is totally in line with my experience (own a web design/dev shop). We talk about the "warm fuzzy feeling" in terms of making other people look good.

- make your clients look good to their stakeholders

- make someone look good to their manager

- make an exec look good to their board

- make the firm subcontracting to you look good to the end-client

- make your teammates/collaborators look good (and help them save face when they screw up)