I reach people mostly via SEO and content marketing. I started publishing articles about Django development back in 2018, and this year I spent a lot of time working on a series of guides to building a SaaS with Django[1] - basically documenting a lot of the things I had to do to build Pegasus. These serve as lead-generation and for SEO. Many of the guides have gotten picked up in Django communities/newsletters, etc. and bring nice traffic and product awareness in the community.
In the last month I've started my first experiments with targeted paid ads in relevant blogs. Still a bit early to say how well they're working.
I track all writing that I do specifically for content marketing (e.g. the guides I linked above) as marketing time toward the product.
I don't count time writing on my personal blog on this chart - though I do track it - since it's less clear how it benefits any individual product if at all.
In the last month I've started my first experiments with targeted paid ads in relevant blogs. Still a bit early to say how well they're working.
[1] https://www.saaspegasus.com/guides/