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IMHO FB ads a a pile of #@!

In my experience, a message sent to the appropiate FB group can outperform by a factor of 10 facebok ads. Not just clickthroughs, but also repeated visits after 2 weeks.

If you buy traffic from a specific country, they will send you from whenever else* while they charge you for geolocated traffic. Sad thing IP addresses are easy to geolocate this days and they miserably fail to do it.

I wonder how they work with stuff you cannot compare like similar audiences..



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