You are correct but you are missing the key ingredient. Western media criticizes western and non-western governments all the same (to different degrees of course).But in other realms (things like cinema, sports, music,literature, videogames) the western people, their way of life, their worldview, and their history are lionized and romanticized while the non-western side of history is still presented as barbaric, brutish and retrograde. So not only Putin,Xi,Bolsonaro or Modi suck but the people "over there" are gangsters, killers, terrorists and the enemies to conquer and defeat. You need to be moved into tears by the story of a little kid from Kansas who went to Vietnam or Iraq though.