That... thing is disturbing to look at, that being said the first thing I started looking for was the price, and it’s predictably expensive considering that it’s just a great aspect ratio for a 1920p 26” screen.
I’d pay about $500 for a square 2160p 30” screen. But then I’m a cheapskate and I have no way to justify even the $500 cost when I could get a couple 27” 2160p’s on sale for that.