This was maybe the first service I see that was somewhat complex, but the 4 line main page header text clearly explained what the tool does - the subpages are also great, low-key, great reads. Kudos to whoever copywrote the site.
Yes, the site is really well written, and I absolutely love its "no bullshit" approach which obviously extends to the product itself (and the CEO, from what I can tell). Signal to noise ratio is great. I wish more companies were like this.
Having said that, I do think the site would really benefit from a new paint job. A good UXer can make it so much more aesthetically pleasing, while still retaining its simplicity and quick load time. It doesn't have to be fancy. Just static HTML with elegant styling and a few minor tweaks.
For example, I was really surprised to see big name clients such as Disney, 3M, ARM & ESPN hidden a few clicks away (behind a button which wasn't very informative, from what I remember). Same for being in business for 20 years. A good UX/product person will tell you to put this front and center in your landing page, and rightfully so.
@rsync: I love what you're doing, but please get a UX person involved :)
