There's a big difference between promising tech in the future and saying that something is true now.
This kind of marketing is a standard release of information in the form of opinion of the future, which shareholders can decide for themselves whether to believe it or not.
When the SEC slapped him down previously it was because he conducted a release of information about "facts" - not opinion - that were supposedly true now (that he had a private buyer at $x price). This was deemed a market manipulation because it was presented as 100% true. Whereas self-driving cars in 2 years might be true and it's up to individual shareholders to do their own analysis.
This kind of marketing is a standard release of information in the form of opinion of the future, which shareholders can decide for themselves whether to believe it or not.
When the SEC slapped him down previously it was because he conducted a release of information about "facts" - not opinion - that were supposedly true now (that he had a private buyer at $x price). This was deemed a market manipulation because it was presented as 100% true. Whereas self-driving cars in 2 years might be true and it's up to individual shareholders to do their own analysis.