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I can only speculate they must've concluded that their bottom line is better served by cheerleading 45% of the population than constantly disappointing 90% of the population. TL;DR; it's more profitable.

Also, lack of regulation. In the US you are a news organization if you say that you are news organization. Just like, at least colloquially, you are a professor if you teach a class at collage level. There is no body, or authority to set standards, expectations, and to confer those titles after a vigorous process.




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