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I don't see the point in blocking utm_ query string variables? they don't give up any personal information about you, they just help inform the landing site about which channels of marketing are working more effectively than others. This isn't about personal data, removing the UTM codes isnt helping anybody, it just means that the sites don't know where best to spend their money on marketing and ultimately results in seeing more ads in more irrelevant contexts in the future.



Interest-based and cohort-based targeting is anti-privacy. Sites can make do with contextually targeted ads only.


Attribution (figuring out where your ads are being clicked) has nothing to do with targetting.


So why bother collecting the data if it can't be used? I can't see ad firms collecting data they won't use for tracking.


thank you! somebody gets it!




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