In some way I see it the same as buying organic food in a premium. First time I learned about people paying extra for organic I thought "but that's how people always used to eat especially if you grew up in a village".
A lot of food is organic, but has to be sold as non-organic because the farm can't pay the licensing/program costs of using the official organic label.
To make the analogy work, all food would be grown organic, but only companies can buy it untampered with. Before selling to consumers producers would infuse the produce with trace amounts of neurotoxin.
