Well, to be honest, no we don't know if it'll be profitable yet. Mostly because we just launched and don't have enough data. We very well may introduce a monthly fee that allows nonprofits to only pay the percentag (3.5%) transaction costs that WePay charges. We're certainly not into taking advantage of nonprofits. Most nonprofits have under $25,000/year in revenue. If you make $12,000/year in revenue, it's hard to even justify paying $15 or $30 per month for something that you don't know if it works. We think with this model it will hopefully reduce the barriers to entry for small nonprofits so that they can get online quickly and easily and actually accept online donations. The majority of nonprofit websites don't even have an online giving option.
Also, if we do get a sizable number of nonprofits on the system, there are other services that we'd like to offer to them down the road for an affordable price (like $5 - $15/month). That may be a donor management database that's easy to use and stripped down for small nonprofits, a stripped down email marketing service, etc.
We looked into referral fees from WePay but they don't offer that for apps that use their API. That's really fine for us though. We kind of like the fact that we aren't telling nonprofits to use WePay with an ulterior motive of us making a little extra money. We use WePay because it is bar none the best marketplace payment processor that we know of... and that's with them having just released their marketplace API about a month ago.
Also, if we do get a sizable number of nonprofits on the system, there are other services that we'd like to offer to them down the road for an affordable price (like $5 - $15/month). That may be a donor management database that's easy to use and stripped down for small nonprofits, a stripped down email marketing service, etc.
We looked into referral fees from WePay but they don't offer that for apps that use their API. That's really fine for us though. We kind of like the fact that we aren't telling nonprofits to use WePay with an ulterior motive of us making a little extra money. We use WePay because it is bar none the best marketplace payment processor that we know of... and that's with them having just released their marketplace API about a month ago.