Testing prices sounds great, but how do you test prices for SaaS subscriptions? I can't just lower or raise prices without making at least a moderately big-to-do about it.
Start low and raise them gradually. Grandfather existing customers at the price they had when they signed up. If you need to cut prices, cut them for existing customers and new customers. It's really not that big a deal unless you're out of the startup phase.
Agree 100%. I did this with a consumable online retail product. It works well. Not only do you find the right price-point, but it gives you a solid base revenue from loyal customers to finance overhead and test marketing.
A great question. The only thing I can think of is starting at a high price and then lowering it slowly. You definitely want to do some split testing to see which plan pages get you the highest conversions, too.
