Short version: lulzsec and blackmail/public embarrassment.
Intruders count as the "wrong hands". A future buyer/board/CEO with fewer ethical scruples than the current managers of a given data set may count as the wrong hands, or allow it to fall into other wrong hands.
Intruders count as the "wrong hands". A future buyer/board/CEO with fewer ethical scruples than the current managers of a given data set may count as the wrong hands, or allow it to fall into other wrong hands.